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The Naked Truth Behind Aspire

Posted by admin in Uncategorized on June 1, 2010

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For most people, the idea of arriving at work naked is the stuff of nightmares and would normally result in a ’sitting bolt-upright in bed in a cold sweat’ scenario.

But this was not the case for the guys and girls at Sub-Sight’s sister company the Aspire Recruitment Group, one of the largest independent construction recruitment agencies in the south-east of England, who took part in the follow-up series to Virgin Television’s groundbreaking ‘Naked Office’ – airing now on Virgin 1 (Virgin Media channel 119, Freeview channel 20 & Sky channel 121).

The series investigates whether working naked will help to break down barriers within the office and increase positivity at a time in which doom and gloom for many industries has become the norm.

Leading behavioural change specialist and leadership guru Seven Suphi spends a week with each of the companies involved with the aim of helping them to “push their boundaries and become a close team that trust each other enough to get naked together”. The process takes each of the individuals involved on a personal and professional journey as they build up towards the dreaded ‘Naked Friday’.

With the recession in full swing Aspire had, understandably, found life tough over the past year, as had the construction recruitment sector in general.

“During tough times it is important to make bold decisions and not be afraid to stand out from the crowd”, Operations Manager, Laura Kirton explained. “So when we were given the chance to work with Seven to help bring our team together and move the company forward we jumped at it.”

“The nakedness bit was really secondary to what we wanted to achieve together as a company and we really feel that we operate better as a unit as a result.”

Laura, who played a leading part in the week’s events, continued, “Obviously, the programme-makers will focus in a huge way on the nakedness but we can take or leave that part of the process. For us it’s more about the ways in which we stand out from the other construction recruitment companies and are able to pull together as a team to really add value to our clients’ businesses.”

Links

Naked Office:
www.virgin1.co.uk/shows/naked-office/about.php

Aspire Recruitment Group:
www.aspire-recgroup.co.uk

Follow Aspire on Twitter:
http://twitter.com/aspirerecgroup